It's always good practice to ask for a little bit more information from your customers in return for giving them an offer.
Enriching your user profiles enables you to build a clearer picture of who your potential customers are.
The more data you have, the better you can segement your database. This allows you to communcate (and market and sell) to your audience more effectively – to give them the right message, on the right channel, at the right time.
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The 'smart form' on this landing page uses something called progressive profiling to only ask you for the most important info that we don't already know. You can use it to enrich your customer database by elliciting small amounts of additional information from users with each interaction. We're going to use it to customise your Inbound experience.